About

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IMAGINE...

a food business that caters to people that are interested in eating delicious food that supports the well being of people, the planet, and animals. 

Brightside Kitchen was founded in 2017 when a friend, who had been a vegan for 16 years, challenged Steve and Deanne Bryce to get serious.  They started to imagine a business that could align with their emerging values. 

Steve grew up on a farm. He raised hogs, studied at Iowa State University for a degree in animal science. Steve worked in the meat industry for over 20 years. After several years of trading agriculture commodities, Steve started cooking. The science of flavor and learning techniques that enhance flavor challenged him. 

Deanne grew up in the suburbs of California and Idaho.  She taught first grade and eventually worked in organizational development. She started a leadership development coaching business.  Deanne was pleased to let Steve do the cooking at home when Steve shared his new found skills. Deanne dreamed of being a business owner; she wanted to create a business that allowed people to share their best talents.    

After remodeling an old drive-in in Springfield, MN they built a successful traditional food business.

During this time, Steve learned about the The China Project and the work that led to the book The China Study.  

This body of research led him to change the way he cooked.  After taking a job back in the meat industry, it became difficult to continue in that line of work.

Deanne learned about self-managed teams and businesses that are designed to support people to perform at their best. 

Brightside Kitchen gives both Steve and Deanne a chance to serve bright, flavorful food in a way that aligns with their values.